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HISTORY OF THE ALPINE BRAND

Alpine is the story of a brand, but it is also the story of men before being, tomorrow, the story of a renewal.

Jean Rédélé was the first-born son of Madeleine Prieur and Emile Rédélé, a Renault dealer based in Dieppe and a former mechanic of Ferenc Szisz – the first Renault Frères ‘factory driver’, winner of the Grand Prix de la Sarthe in 1906 at Le Mans and runner-up in the Grand Prix de l'A.C.F. in Dieppe in 1907.

Louis Renault himself had hired Emile Rédélé right at the beginning of the 20th Century.

At the end of the First World War, at the request of Louis Renault, the young Emile Rédélé settled in Dieppe and opened a Renault dealership there in rue Thiers. Two years later, Jean-Emile- Amédée Rédélé was born on May 17, 1922.

After completing his studies in Normandy, Jean Rédélé took his Baccalauréat exam during the Second World War and came into contact with people as diverse as Antoine Blondin, Gérard Philipe and Edmond de Rothschild. He chose to be a sub-prefect before settling on a career direction and enrolling at the H.E.C. (Hautes Études Commerciales) business school in Paris. There, he achieved a joint degree in economics and business and graduated in October 1946, but not before sending a work placement report to the general management of Renault. In it, Jean Rédélé made several ground-breaking observations about the business strategy of the nation’s leading carmaker, with sufficient conviction to be summoned to Boulogne-Billancourt by Pierre Dreyfus, the CEO of Renault. To help the company to translate its ideas into actions, Rédélé was appointed Renault’s official dealer in Dieppe, following in the footsteps of his father.


More information in attached document.

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