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ALPINE AND IED TURIN: A WIN-WIN PARTNERSHIP THAT IS MORE THAN A CONCEPT

Unveiled on March 18th, the A4810 Project by IED concept-car is the result of a collaborative project between Alpine and the Turin (Italy) campus of the Milan-based design school Istituto Europeo di Design. Raphaël Linari, Chief Designer at Alpine, recounts the partnership’s history and how the concept car went from idea to reality, highlighting the many benefits for both the school and the manufacturer, especially when it comes to unearthing new talent.

These were the instructions given to the twenty-eight master’s students from the Istituto Europeo di Design (IED) design school based in Turin (Italy), who started work on the project in September 2021. An enthralling project as not only did the students have to draw their futuristic concept-car on paper and then on computer, but they also had to life-size scale model of their design. As is the case every year when the school partners with a different car brand each time, the original goal was to present the final design at the Geneva Motor Show. Alas, the 2022 edition was called off – following a previous cancellation in 2021 – but that did not dishearten students from seeing their project through to the end. Hence, the A4810 Project by IED concept-car, the fruits of their labours, was unveiled late last week, during a press conference held at the school’s campus.

More information to be found in the attached document.

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