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DACIA AND UTMB® WORLD SERIES ANNOUNCE A MULTI-YEAR PARTNERSHIP

• Dacia and UTMB® World Series organisers UTMB Group and The IRONMAN Group, are announcing a multi-year partnership • Dacia become Official Technical Partner and exclusive Automotive Partner for UTMB® World Series European and African events, including UTMB® Mont-Blanc, beginning 2022.

In the automotive world, Dacia heads off the beaten track – both literally and figuratively. Thanks to their pragmatic approach, and updated, simple and robust design, Dacia focuses on what really matters to customers; affordability and enjoying the simple pleasures in life. As Dacia develops its footprint on the outdoor territory, partnering with UTMB® World Series is a new way to offer everyone the pleasure to connect with nature through trail running.

The UTMB® World Series is the world’s ultimate trail running circuit that allows all runners to experience the UTMB® adventure through leading international events in the world’s most striking destinations. It shares many fundamental principles with Dacia with both organizations focusing on the spirit of solidarity, inclusivity and on the development of a mindful consumption. Through this partnership, both parties will work together closely to promote those values.


More information to be found in the attached document.

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